Product updates, hiring playbooks, and what we're learning as we build YurMe.

Why WhatsApp stopped scaling for your production house, and the four hidden costs eating into your margins. A look at how Indian creative production really runs.

Production runs on WhatsApp threads, Excel sheets, and people's memories. Generic CRMs don't fit because the work doesn't fit them. Here's what a CRM built for how India's creative industry actually works should look like — and why this is the moment it becomes possible.
FeaturedA transparent rate reference for production managers, brand teams, and indie filmmakers — based on real marketplace data from 1,200+ working creators across cinematography, editing, sound, and direction.