Sanjeev Kumar
“Sanjeev Kumar is a creative director and filmmaker who leads S3 Creatives, a creative partner for brands from strategy to execution. He conceptualises and directs ad films, brand campaigns and performance ads, and leads branding, UI/UX and motion design. His work spans British Airways, Nestle, Vistara, Philips, DBS, Licious, Teachmint, Salesforce and Aditya Birla. Book him for brand campaigns, ad films, performance creatives, brand strategy and design.”
- Portfolio pieces
- 59
- Languages
- 2
Images, reels & links
English, Tamil
About
Sanjeev Kumar is a creative director and filmmaker who leads S3 Creatives, a creative partner for brands from strategy to execution. He conceptualises and directs ad films, brand campaigns and performance ads, and leads branding, UI/UX and motion design. His work spans British Airways, Nestle, Vistara, Philips, DBS, Licious, Teachmint, Salesforce and Aditya Birla. Book him for brand campaigns, ad films, performance creatives, brand strategy and design.
Portfolio
Creative & Concept Thinkers · judged by ideas and thinking
British Airways: Fuelled by Love
Campaign Idea
British Airways' "Fuelled by Love" film for India, about care that comes from the heart.
The Thinking
A six-minute online film for India, launched in February 2016 under #FuelledByLove and #LoveIndia. A British Airways cabin crew member on her first trip to India bonds with an elderly Indian passenger and later visits her family, showing that service fuelled by love becomes care. The cast were non-actors, and the film drew over a million YouTube views shortly after launch.
Selected Concepts
Newton School
Placement testimonial films for Newton School, including "Mishra Siblings Make Parents Proud: Newton School to IndiGo" and a Hindi film about Newton School students joining IndiGo. The films run on Newton School's YouTube channel.
Campaign Idea
Vistara Retrojet
Vistara's Retrojet (VT-ATV) was an Airbus A320neo painted in the 1940s Tata Air Lines livery to mark 150 years of the Tata group and honour JRD Tata. Its first flight was Delhi to Mumbai on 5 September 2018, and on Christmas Day it flew retro-themed flights with vintage crew uniforms. Sanjeev conceptualised and directed the inaugural-flight film and directed the Retro Christmas influencer video.
Campaign Idea
Nestle: 100 and Running
Nestle India marked a century in the country with #100andRunning, featuring Fauja Singh, then 104 and known as the world's oldest marathon runner. Two films: "A Salute To Fauja Singh", launched at the Airtel Delhi Half Marathon, and "Running with India", released ahead of the Standard Chartered Mumbai Marathon.
Campaign Idea
Teachmint Changemakers Performance Ads
Short performance testimonial ads in the "Winning with Teachmint" series, each focused on one benefit of Teachmint's integrated school platform: seamless communication, GPS-based transport safety, one platform for all school processes, and insightful student reporting for teachers.
Campaign Idea
Teachmint Changemakers
Changemakers, launched by Teachmint in May 2023, recognises principals and school leaders driving change in Indian K-12 education. Sanjeev directed the "Teachmint presents Changemakers" testimonial films with Teachmint's in-house team, including "Decoding the Power of School Digitization with Kiran Prasad" and "Leveraging technology to create a future-ready school".
Campaign Idea
Tashhair
Four short videos for Tash Hair, a hair-styling tools and products brand sold in India (dryers, curlers, straighteners and a 5-in-1 air styler).
Campaign Idea
Nalli Jewellers
Photography and advertising for Nalli Jewellers, the gold jewellery business started by the Chennai silk saree house Nalli.
Campaign Idea
Teachmint Principal Day
Teachmint marked Principal's Day with a social experiment made with The Better India, asking what other special day falls on 1 May, and a film, "Teachmint's Ode to School Leadership on Principal's Day", celebrating the role of school principals.
Campaign Idea
National Geographic: Find Your Further
Photography and graphic design built around National Geographic's global brand idea, "Further", adapted for India.
Campaign Idea
Lava Pixel: Mismatch TVC
TV commercials for the Lava Pixel V1, Lava's first Android One smartphone, made with Google and launched in July 2015 exclusively on Flipkart. Three spots: Singer, Doctor and Football.
Campaign Idea
Philips: One Breath Speech
An illustrated video for the Philips Air Purifier, titled "The One Breath Speech".
Campaign Idea
Licious #MaaKaKhana
Licious, India's online meat and seafood brand, ran a Mother's Day recipe contest under #MaaKaKhana. Sanjeev conceptualised and directed the recipe-winner film.
Campaign Idea
Chakra Gold Brand Campaign
Brand campaign photography for Tata Tea Chakra Gold, Tata's tea brand that sells mainly in Tamil Nadu and Andhra Pradesh and is its second-largest tea brand in South India.
Campaign Idea
Vimal Summer Collection
Campaign photography for the summer collection of Vimal, Reliance's clothing brand.
Campaign Idea
Vhealth Brand Campaign
Brand campaign photography for Vhealth.
Campaign Idea
DBS Innovative Film
A film for DBS Bank.
Campaign Idea
LifeGuru Performance Ads
Performance ad films for LifeGuru, a Bengaluru spirituality and astrology app, built around young people's relationship problems, like Tara's break-up story. Shot in three days in Hindi, English and Tamil. Creative strategy and direction by Sanjeev; DOP and editing by Prithviraj.
Campaign Idea
LifeGuru Performance Ads II
More performance ad films for the LifeGuru astrology app, including "See how Pavithra solved her marriage confusions", made in Tamil and other languages. Creative strategy and direction by Sanjeev.
Campaign Idea
PerAnnum Performance Ads
Performance video ads for Per Annum, an Indian investment platform for alternative and fixed-income products.
Campaign Idea
Weddings by Betterhalf
Performance ads for Weddings by Betterhalf, the matrimony app's wedding-planning service covering venues, decor, catering and photography, using testimonials and wedding footage. Creative strategy and direction by Sanjeev; script by Shristi; DOP and production by Vignesh.
Campaign Idea
Astrozodiac Performance Ads
Six performance ad films for Astrozodiac, shot in a single day. Creative strategy and direction by Sanjeev; DOP by Vignesh; editing by Prithviraj.
Campaign Idea
Fello Performance Ads
Performance video ads for Fello, a Bengaluru savings app backed by Y Combinator that rewards saving with games, announcing #AllNewFello with low-risk investments, high returns and weekly rewards.
Campaign Idea
Seamex Logo Intro
An animated logo intro for Seamex, the Aditya Birla Group's in-house HR services organisation, which manages the employee lifecycle for group businesses.
Other
Salesforce Q1 Update
A quarterly update video for Salesforce.
Other
Salesforce Corporate Video
A high-impact corporate video for Salesforce that blends strategic storytelling with dynamic visuals.
Other
Teachmint Motion Graphics Video
A motion-graphic video for Teachmint, conceived by Sanjeev while he was working at Teachmint and produced with an agency.
Other
Licious Videos
A series of 11 short videos for Licious, India's online meat and seafood brand.
Other
Ava: Aditya Birla
Character creation and a launch film for Ava, for the Aditya Birla Group.
Other
Poornata: Aditya Birla Video
A video for Poornata, the Aditya Birla Group's HR platform, which covers the employee journey from recruitment and payroll to performance and learning.
Other
Seamex New Logo
A new logo and identity for Seamex, the Aditya Birla Group's in-house HR services organisation.
Concept Board
Zuvees Branding
Logo and visual identity for Zuvees, a premium floral and gifting brand launching in the UAE, where freshness, speed and quality define the customer experience.
Concept Board
Pureats Branding
Brand identity work for Pureats.
Concept Board
Silver Poetry Brand Guidelines
A brand guideline book for Silver Poetry.
Concept Board
Hershey's Product Innovation
A product innovation concept for Hershey's.
Concept Board
Drolo: Product Innovation
Drolo is a product innovation concept entered in a Crowdiate contest for Prego, where it was shortlisted. Copy partner: Gautham Seran.
Concept Board
Licious Brand Refresh
Sanjeev conceptualised and executed new brand guidelines to give Licious a fresh look and feel, including the old-versus-new look, a Christmas social shoot, product tiles, GIFs and app banners.
Concept Board
Fincart Social
Social media creatives for Fincart, an Indian financial planning platform.
Concept Board
Teachmore Rebranding
Rebranding for Teachmore, a no-code platform for teachers to create and sell courses, acquired by Teachmint in 2021.
Concept Board
Zuvees Website
Website design for Zuvees, a premium floral and gifting brand launching in the UAE.
Concept Board
Upside Website
A modern, engaging website for Upside that blends vibrant storytelling with a seamless user experience, highlighting the brand's high-protein, fibre-rich snacks through crisp content and a clean, intuitive layout.
Concept Board
Safer App Design
Mobile app design for Safer.
Concept Board
Hire Buddy: Sapient Hiring Portal UX
User experience design for Hire Buddy, a hiring portal for Sapient.
Concept Board
Monthender Mobile App
Mobile application design for Monthender.
Concept Board
Ithihaas: History Selfie
History Selfie, an app concept for Ithihaas.
Concept Board
Lycra Movers Website
Website design for Lycra Movers.
Concept Board
Oppo Pitch
Creative pitch work for Oppo.
Pitch Deck
QR Code Ad: App-Based Cab
A QR code ad concept for an app-based cab service.
Campaign Idea
Jungle Formula: Yoga Day
A Yoga Day creative for Jungle Formula.
Campaign Idea
Bharti AXA Calendar
Calendar design for Bharti AXA.
Campaign Idea
Opple Pitch
Creative pitch work for Opple.
Pitch Deck
Cavenders Campaign
A campaign for Cavenders.
Campaign Idea
Mederma: Unscar Your Identity
"Unscar Your Identity", a campaign for Mederma scar care.
Campaign Idea
Fujifilm: Advanced Face Detection
A campaign for Fujifilm cameras about their advanced face detection feature.
Campaign Idea
Xylus Pitch
Creative pitch work for Xylus.
Pitch Deck
The Pink Collar: Women's Safety
A women's safety campaign for The Pink Collar.
Campaign Idea
Fortis Spine Care
A spine care campaign for Fortis Healthcare.
Campaign Idea
AI Art Series I
A series of AI-generated artworks created by Sanjeev Kumar.
Concept Board
AI Art Series II
A second series of AI-generated images created by Sanjeev Kumar.
Concept Board
Casting & measurement specs
As provided by the talent
Freelance/Independent, Startups
Brand Campaigns, TV Commercials (TVC), Digital Ads, Social Media Campaigns, Product Launches
National Campaigns
Digital Video, Social Media Platforms, Television, Influencer-Led Campaigns
Designers, Motion Designers, External Vendors
FMCG, Food & Beverage, Tech & Apps, Fashion & Lifestyle, Finance & Fintech
Concept Ideation, Campaign Narrative Development, Visual Direction, Pitch Deck Development
Adobe Creative Suite, Figma, AI Creative Tools
Skills & Expertise
Performance
Languages
Rate per hour
₹20,000 / hour
Full day (8 hrs)
₹1,60,000
- Milestone escrow:
- funds release only once the shoot is confirmed complete.
- Written terms:
- rate, dates, usage rights and exclusivity are agreed in the offer before anyone commits.
