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Casting Requirement – Nirma Advertisement

Mumbai, Maharashtra, India • Anti-Casting

Project Description

We are casting for an upcoming advertisement for Nirma, directed by Anupam Mishra under Belief Films.

This is a pan-India commercial featuring a mix of unique and expressive characters, from kids to youth to quirky adults. The film will capture playful, high-energy, and relatable everyday personalities in a fun, light-hearted storytelling style.

Actors must be natural, expressive, and comfortable on camera. Specific skills like bike riding and basketball dribbling will be required for certain roles.

📺 Medium: TV + Digital
📅 Shoot Dates: Between 12th – 27th September
🕐 Usage: 2 Years
⚡ Tone: Fun, family-friendly, energetic, and relatable

Role & Requirements

🎬 Casting Requirement – Nirma Advertisement

Roles:

⚡ Simple snapshot: 5 roles | Age spread 7–35 | mix of quirky, sporty, and kids.

  1. Fat Guy – Male, 25–35, Pan India → intro video

  2. Bike Riders – Male, 25–30, Kerala → intro + riding video

  3. Kids – Boys & Girls, 7–12, Bangalore → intro video

  4. Lanky Guy – Male, 14–20, South → intro video

  5. Basketball Guy – Male, 16–20, Pan India → intro + dribbling 3 balls

👉 To Apply via Yurme:

  • Upload your intro video in the Gallery section

  • For Bike Riders: also upload a riding video

  • For Basketball Guy: also upload a video dribbling 3 balls together

  • Mention clearly in your cover letter which role you are applying for

📝 Notes (For Internal Reference)

  • Brand: Nirma

  • Director: Anupam Mishra

  • Production: Belief Films

  • Shoot Dates: 12th – 27th September

  • Location: TBC

  • Costume Trial & Rehearsals: TBC

  • Usage: 2 Years

  • Medium: TV + Digital

  • Competitive: All other detergent brands

  • Exclusivity: No

  • Contract: No

Available Positions (5)

Actor

Freelancemid

Personality: Athletic, confident Skill: Must dribble 3 balls together

Height
Body Type
Hip Size
Shoe Size
Eye Color
Complexion
Hair Color
Waist Size
Hair Length
Clothing Size
Chest/Bust Size
Screen Age Range16 Years - 20 Years
Performance Style
Dialects & Accents
Union / Memberships
Comfort with Scene Types
Representation / Agency Name
Acting Medium SpecializationBranded Content, TV Commercials (TVC)

Actor

Freelanceentry

Personality: Energetic, natural riders

Height
Body Type
Hip Size
Shoe Size
Eye Color
Complexion
Hair Color
Waist Size
Hair Length
Clothing Size
Chest/Bust Size
Screen Age Range25 Years - 30 Years
Performance Style
Dialects & Accents
Union / Memberships
Comfort with Scene Types
Representation / Agency Name
Acting Medium SpecializationTV Commercials (TVC), Branded Content

Actor

Freelancemid

Personality: Quirky, expressive, comic timing preferred

Height
Body Type
Hip Size
Shoe Size
Eye Color
Complexion
Hair Color
Waist Size
Hair Length
Clothing Size
Chest/Bust Size
Screen Age Range25 Years - 35 Years
Performance Style
Dialects & Accents
Union / Memberships
Comfort with Scene Types
Representation / Agency Name
Acting Medium SpecializationTV Commercials (TVC), Branded Content

Actor

Freelancemid

Personality: Cute, expressive, fun energy

Height
Body Type
Hip Size
Shoe Size
Eye Color
Complexion
Hair Color
Waist Size
Hair Length
Clothing Size
Chest/Bust Size
Screen Age Range7 Years - 12 Years
Performance Style
Dialects & Accents
Union / Memberships
Comfort with Scene Types
Representation / Agency Name
Acting Medium SpecializationTV Commercials (TVC), Branded Content

Actor

Freelancemid

Personality: Tall, quirky, youthful, natural performer

Height
Body Type
Hip Size
Shoe Size
Eye Color
Complexion
Hair Color
Waist Size
Hair Length
Clothing Size
Chest/Bust Size
Screen Age Range14 Years - 20 Years
Performance Style
Dialects & Accents
Union / Memberships
Comfort with Scene Types
Representation / Agency Name
Acting Medium SpecializationTV Commercials (TVC), Branded Content

Application Tip

"Productions for Casting Requirement – Nirma Advertisement value clear communication and professionalism. Ensure your profile is fully updated with your latest work samples before applying."

Anti-Casting

Anti-Casting

Verified Production

Location

Mumbai

Shoot Dates

11 Sept - 26, 2025

Budget

₹20,000 - ₹50,000 Flat

+ Travel & Logistics
Application Deadline

Closed 9 Sept 2025

Project Tags

nirma adtvc castingpan india castingmale actorfemale actorkid castingbike riderbasketball castingexpressive actor